The question came because the author told us they couldn't define us from our tweets or our site, but was intrigued. All of the above is good. Because we're not completely sure either.
This might not make sense to everyone, but being one week old, we think it's OK to be a little vague.
The above-mentioned DM came from Anne Ellinger, co-founder of www.BolderGiving.org. Her organization has some great ideas. (And some great UX if we do say so.) They break down what they're about as follows (summarized):
- We promote three ways to give boldly.
- We help individuals and influence the field of giving.
- We engage the power of stories, community, and peer support.
So, two things are for sure.
One, is that there is power to be had in the connections created by social media. It's a form of capital, what we call Connective Currency, or ConnCurr. This is not a big mystery, but monetizing it has been the focus: preeminently a sales and marketing focus. (Please understand, we don't have anything against sales and marketing types. Philinkthropy.org sprang from a small company called Tricendent, which is a sales enablement agency. We love sales people.)
Two, is the key. Putting ConnCurr to benevolent use, to link together deserving people and organizations, is what Philinkthropy is about. We're not saying we invented the concept, nor are we by any means the only ones engaging in it. However, we're pretty sure we invented the word.
Starting with the word, we'll see where it goes.
If you have thoughts, we'd like to hear them. Please feel free to leave them here or email us at info@philinkthropy.org
